Stitchin’ Rides is a community-focused organization that brings together crafting and open-road adventure for seniors, helping them stay creative and active through hands-on workshops and nationwide travel. The group transforms retirement homes into hubs of exploration, community, and skill-sharing, encouraging older adults to reconnect with their hobbies and with one another. Stitchin' Rides visits include the Rebel Stitch Stations—interactive projection experiences that allow participants to “knit” digital sweaters on a wall, giving those with limited dexterity or time an accessible way to express their creativity.
Experience Rebel Stitch Stations here↗.
Creative Quarterly 80 Student Runner-up for Graphic Design↗ (2025)
Branding, Creative Coding, Experiental Design
Elaine Cunfer, Joshua Miller
Photoshop
Illustrator
After Effects
Procreate
p5.js
Mad Mapper
Arduino
Stitchin’ Rides originally began as a branding and letterhead project. Continuous research into styles of motorcyles, types of stitches, and potential grandma-approved color schemes led to the final renditions below. The project later received a Student Runner-Up award for Graphic Design in Creative Quarterly↗.
See below for some of the conceptual development behind the branding for Stitchin’ Rides. Company background research and audience personas were established before creating initial logo concepts and other brand elements.
The Rebel Stitch Station is an interactive projection experience that lets users “crochet” a sweater using handlebars instead of traditional tools. A real sweater is pinned to the wall as a surface for projected stitches, while RFID-tagged yarn balls, directional sensors, and an Arduino-driven input system translate each movement into line-by-line digital stitching.
Expanding on the original logo & letterhead project, the Rebel Stitch Station reimagines the brand through an interactive installation created in Interactive Spaces Seminar.
AI assisted with refining the interaction system, helping sync the Arduino sensors and inputs so the handlebars felt responsive in real time. Its guidance kept the experience smooth and intuitive, ensuring users could focus on the joy of “stitching” rather than the tech behind it.
